October, 24 11:00-17:00 Conference Hall MARBEL
11:00 - 11:05
Opening speech of moderator
11:05 - 11:20
Digital storytelling with Digital Signage in Retail
11:20 - 11:35
11:35 - 12:35
Panel Discussion «Customer journey in retail. How to monitor the client at all purchase’s stages. Online and offline tools»
Achieving positive RoI is key to all retail solutions and required extensive data collection and analytics. In the past retailer were stuck with a mere hope of recouping their investments in digital signage and digital signage solutions. Analytics solutions are widely available. But most projects are missing a sustainable concept and don’t deliver the thought after insights. 
12:40 – 14:00
Panel Discussion «Russian experience of Programmatic indoor»

Out of Home has long been a very analogue media. Digitization of billboards and posters took in Russia longer than in many other markets. The breakthrough for Digital out of Home came with the launch of programmatic platforms. The combination of online and digital out of home as well as easy access to new budgets inspired many network owners to invest in public screens. The majority in Russia are still in indoor, but the digital roadside portfolio is growing fast – especially in combination with online and mobile data from Yandex.

14:00 - 14:40
Closed Technology Tour at Integrated Systems Russia 2018 for Retailers
14:00 - 15:00
Section: Technological Digital Signage solutions from the Integrated Systems Russia exhibitors
15:00 - 16:15
Panel Discussion “Digital Signage for retail banking. Innovative technologies in the banking segment”
16:30 - 17:00
Technological tour at Integrated Systems Russia 2018 for representatives of banks
October, 24 11:00-17:00
Moscow, Krasnopresnenskaya nab., 14, Expocenter, Pavilion Forum, Conference Hall MARBEL
On questions of participation, speeches and sponsorship
Kristina Drobnitskaya
+7 (499) 551-99-80
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