October, 24 11:00-17:00 Conference Hall MARBEL
About conference

DIGITAL SIGNAGE SUMMIT RUSSIA – is a joint event organized by Integrated Systems Events, Midexpo and Invidis Consulting.

The forum will provide an opportunity to share the experience of using Digital out-of-home and Digital Signage technologies, as well as to discuss the Digital Signage market trends in Russia.  

This is the key event of the Digital Signage industry in Russia, where one can find the latest solutions and implemented projects, learn about industry trends. 

11:00 - 11:05
Opening speech of moderator
Maria Gracheva
11:05 - 11:20
Digital storytelling with Digital Signage in Retail
Florian Rotberg
Managing Director of Invidis Consulting
11:20 - 11:35
Anna Lebedeva
Executive Director of Global Association for Marketing at Retail POPAI RUSSIA
11:35 - 12:35
Panel Discussion «Customer journey in retail. How to monitor the client at all purchase’s stages. Online and offline tools»
Achieving positive RoI is key to all retail solutions and required extensive data collection and analytics. In the past retailer were stuck with a mere hope of recouping their investments in digital signage and digital signage solutions. Analytics solutions are widely available. But most projects are missing a sustainable concept and don’t deliver the thought after insights. 
Top-level speaker: Vitaly Porubov
X5 Retail
Invited representatives of companies:
X5 Retail Group, DIXY Group, Korablik retail chain, Detsky Mir Group, Inventive Retail Group, Watcom, Aromatniy Mir wine shop, L'etoile retail chain, KORUS Consulting and others
12:40 – 14:00
Panel Discussion «Russian experience of Programmatic indoor»

Out of Home has long been a very analogue media. Digitization of billboards and posters took in Russia longer than in many other markets. The breakthrough for Digital out of Home came with the launch of programmatic platforms. The combination of online and digital out of home as well as easy access to new budgets inspired many network owners to invest in public screens. The majority in Russia are still in indoor, but the digital roadside portfolio is growing fast – especially in combination with online and mobile data from Yandex.

Smart City – how digital signage, DooH and Sensors change public spaces
Florian Rotberg
Managing Director of Invidis Consulting
Top-level speaker: Marina Surygina
head of a direction on work with partners, advertising technologies of Yandex
Video Planning
Invited representatives of companies:
Yandex, Addreality, Video Planning, ADV, Сityscreen, OMD, Getlntent.
14:00 - 14:40
Closed Technology Tour at Integrated Systems Russia 2018 for Retailers
14:00 - 15:00
Section: Technological Digital Signage solutions from the Integrated Systems Russia exhibitors
Kryuchkov M.A.
Anton Chupilko
15:00 - 16:15
Panel Discussion “Digital Signage for retail banking. Innovative technologies in the banking segment”
Digital Signage and Retail Banking – Global Trends & Best Practice
Florian Rotberg
Managing Director of Invidis Consulting
Top-level speaker
16:30 - 17:00
Technological tour at Integrated Systems Russia 2018 for representatives of banks
October, 24 11:00-17:00
Moscow, Krasnopresnenskaya nab., 14, Expocenter, Pavilion Forum, Conference Hall MARBEL
On questions of participation, speeches and sponsorship
Kristina Drobnitskaya
+7 (499) 551-99-80
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